Sowing the seeds of peace, love & happiness.

John Paul DeJoria co-founded Paul Mitchell in 1980 and helped turn it into the world's largest privately owned salon haircare company. He went on to co-found the Patrón Spirits Company, John Paul Pet & JP Selects -- all privately held companies with high ethical standards and reputations for integrity.

John Paul signed the Giving Pledge in 2011 as a formal promise to continue giving back. That same year, he founded JP’s Peace, Love and Happiness Foundation to invest in charities that share the core values of his companies -- sustainability, social responsibility and animal-friendliness. John Paul believes that success unshared is failure. To that end, the DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.

Currently, the foundation is investing in gardening and farming programs to equip people to feed their families and start small businesses. John Paul created and funds Grow Appalachia -- the largest gardening program of its kind in the United States. You can find out more about our nonprofit partners below. John Paul's wife Eloise uses her time and talent to help people lead healthy, fulfilled lives. She focuses her efforts on recovery programs, the arts and promoting the rights and wellbeing of women and girls. Many people ask if they can give to us directly, but since we are a private foundation, we encourage you to look into our partners listed below. We do not accept unsolicited grant proposals at this time.


Our Partners