Sowing the seeds of peace, love & happiness
John Paul DeJoria co-founded Paul Mitchell in 1980 and helped turn it into the world's largest privately owned salon haircare company. He went on to co-found the Patrón Spirits Company , John Paul Pet & JP Selects — all privately held companies with high ethical standards and reputations for integrity.
John Paul signed the Giving Pledge in 2011 as a formal promise to continue giving back. That same year, he founded JP’s Peace, Love and Happiness Foundation to invest in charities that share the core values of his companies -- sustainability, social responsibility and animal-friendliness. John Paul believes that success unshared is failure. To that end, the DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.
We believe that the best way to help people is to empower them to help themselves. Currently, the foundation is investing in gardening and farming programs to equip people to feed their families and start small businesses. John Paul created and funds Grow Appalachia — the largest gardening program of its kind in the United States. John Paul's wife Eloise uses her time and talent to help people lead healthy, fulfilled lives. She focuses her efforts on recovery programs, the arts and promoting the rights and wellbeing of women and girls. You can find out more about some of our nonprofit partners below.