Sowing the seeds of peace, love & happiness
John Paul DeJoria co-founded Paul Mitchell in 1980 and helped turn it into the world's largest privately owned salon haircare company. He went on to co-found Patrón Spirits Company, John Paul Pet & JP Selects — all privately held companies with high ethical standards and reputations for integrity.
John Paul signed the Giving Pledge in 2011 as a formal promise to continue giving back. That same year, he founded JP’s Peace, Love and Happiness Foundation to invest in charities that share the core values of his companies -- sustainability, social responsibility and animal-friendliness. John Paul believes that success unshared is failure. To that end, the DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.
Based in Austin, Texas, the foundation has global reach through partners located around the world. The investments of the foundation are driven by the unique interests and personal relationships of the DeJoria family. John Paul supports veterans' causes, protects waterways and animals and is helping to build an innovative community with Mobile Loaves & Fishes for people struggling with homelessness, as he once did. He also created and funds Grow Appalachia — the largest program of its kind in the United States that, in 2014 alone, grew around 670,000 pounds of food and impacted over 21,600 individuals in the Appalachian region. Eloise DeJoria uses her time and talent to help people lead healthy, fulfilled lives. She focuses her philanthropic efforts on recovery programs, the arts and promoting the rights and wellbeing of women and girls. Alexis DeJoria, John Paul's daughter, is passionate about the environment and, when she's not racing, she loves volunteering. You can find out more about some of our nonprofit partners below, and check out our social media for updates on our projects.